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Scale up your hotel business, aim for an even larger customer base with TripConnect

27 January, 2014

ResAvenue announces its partnership with TripConnect, a revolutionary technology built just for hoteliers. TripConnect empowers hotels to compete for online bookings by sharing their rates and availability directly on TripAdvisor, the world's largest travel site with more than 260 million unique monthly visitors. TripConnect is an efficient way for hoteliers to generate incremental business via their internet booking engine, while saving revenue on OTA commissions.

With this new addition, hoteliers registered with ResAvenue, an official TripAdvisor Premium Partner, can drive guests directly to their website's booking page - and make booking fast and easy for potential guests. You will also get access to its Revenue Tracking and automated Review Express services that make it easy to solicit reviews from your guests.

TripConnect is a powerful tool for hotels, motels and B&Bs to generate additional bookings by participating in Hotel Price Comparison and self-managing their online advertising campaigns using TripConnect's unique bid management platform.

Moreover, TripConnect helps to reduce your acquisition costs as it facilitates direct booking, which means that the commission to middlemen like online travel agents (OTAs) is eliminated. This announcement spells great tidings for owners of smaller properties as they can now drive millions of TripAdvisor users to their own booking engine.

For the hotel owners, TripConnect helps to increase revenue, as it enables travellers to book rooms directly on their hotel website. This also makes it easy to upsell higher-priced rooms. TripAdvisor charges on a CPC (cost per click) fee when redirecting customers to the hotel website booking page. The actual cost is determined by TripAdvisor on a per listing basis.

In order to enjoy the benefits of TripConnect, the property should be 'business-listed' with TripAdvisor. Please contact us or visit www.TripAdvisor.com/TripConnect for more details about these important value-added services.
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